Pakpoom Silaphan was born in Bangkok, Thailand, in 1972. As a child he collected advertising signage for Coca-Cola, Pepsi, Fanta, 7Up etc. that he found in the street, unaware of the influence and power of branding in the western world. Equally, growing up in Thailand, he was aware of figures such as Marilyn Monroe and Andy Warhol but was not aware of their fame and significance in popular culture.